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Recent Blog

Mon, 2017-08-14 12:47

This blog article is called Keep the Change. We’re going to talk about setting an advertising budget, making changes to your advertising, and having consistent presence with your audience.  First, we’re going to talk about being consistent with your budget. The question we often get is, “How much should we be spending in advertising? How much should our marketing budget be?” The rule of thumb is between 5-10% of your projected gross revenue. So, for example, if you project to do $60,000 in the first quarter, you should set an advertising budget between $3,000-$6,000. You should also update your budget every quarter based on projections. So, if you have a growth pattern of 10 or 20%, you take that into account and make changes to your marketing budget so it stays consistent with that growth.

Thu, 2017-07-13 17:27
In an earlier article (click here) I talked about the importance of practice to develop skills. There is another dimension to performance in addition to skill and knowledge…WILL. Max Landsberg presented the Skill/Will Matrix in his book The Tao of Coaching. In a future article I will discuss the broader application of his matrix. The purpose of this article is to stimulate thinking on how to deal with an employee whose low will is a constraint to improved performance.
 

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When I arrived at my first meeting, I immediately felt the professional vibe...

Beits Livneh

Joining Trustegrity has been nothing short of wonderful for both the...

Kirk Bennett

I have enjoyed coming to the Trustegrity meetings and like the structure and...

Deepak Shroff

As many of us have done, I joined Trustegrity originally to network with...

Thomas Torgerson
Trustegrity has been a wonderful relationship based, business building...
Dr. Fred Dietzen

"My past experience with Networking Groups has not given me high...

Marvin Cantor

Trustegrity has allowed me to deepen relationships with past acquaintances...

Donald R. Parker

"My impression of this newly formed networking group is that we have...

Michael Long, General Manager

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John P Tokar, Financial Advisor

"The Trustegrity format fosters a friendly, informative environment that...

Jonathan Forstot

I have been a member of Trustegrity for over a year.

Reuven I. Rubinson, CPA, MBA

I enjoy the format of the Trustegrity meetings, specifically the roundtable...

Gina Bongiovi

"I have been a member of many referral/networking organizations; have been...

Debbie Harris

“Trustegrity is an impressive group of professionals and business owners, in...

Richard Galin Attorney
I have been a member of multiple networking groups over the past 10 years and...
Joe Laux

"I joined Trustegrity about 6 months ago.  I really enjoy the meeting format...

Cathy Jones, CPA, CCIM

Are you of the mindset that you see value and like building deep...

Pello Walker

I joined Trustegrity for the high level professionals it attracts, the...

Dana Earhart
I was part of the initial organizing group for the Silicon Valley chapter.
Chet Harmer

"The Power meetings are one of the most effective ways to gain a deeper...

Gary Patrone

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Paul Andrews

I think our group of individuals are very professional  and passionate about...

Roger E. Unger

Our Members Say

I have enjoyed meeting other professionals who are at the top of their...

Anita Webster

I've been involved with all of the major networking organizations.

Mike Balistreri
"I didn't expect an invitation to Trustegrity to be such a game-changer for my...
Josh Norris

I have been a "net-worker" for the past 10 years, and have been in a variety...

Jenny Heafey CHRS, CCWS
I have been a member of Trustegrity SCO II for about a year now.
Paul Orscheln

Trustegrity provides me the conduit to an elite group of advisors and...

Staci Scharadin, CFP® Professional

As a business coach, I work with clients to identify the specific results

Philip Cohen

My experience with Trustegrity has been very good.  I have met some great

Colin McTernan, Owner

"The Trustegrity format is a refreshing alternative to upper end...

Thomas Beyer

Knowing the benefits and value of networking, I was drawn to attending my...

Susan Curtin, CEO Insights 4 Results

I am a member of the Walnut Creek CA group and joined immediately after my...

Alex Gilmette

I been a part of other networking groups, but this was the first time it

Eugene Maresh

When I arrived at my first meeting, I immediately felt the professional vibe...

Beits Livneh

Joining Trustegrity has been nothing short of wonderful for both the...

Kirk Bennett

I have enjoyed coming to the Trustegrity meetings and like the structure and...

Deepak Shroff

As many of us have done, I joined Trustegrity originally to network with...

Thomas Torgerson
Trustegrity has been a wonderful relationship based, business building...
Dr. Fred Dietzen

"My past experience with Networking Groups has not given me high...

Marvin Cantor

Trustegrity has allowed me to deepen relationships with past acquaintances...

Donald R. Parker

"My impression of this newly formed networking group is that we have...

Michael Long, General Manager

“I find the Trustegrity meetings to be excellent source for professional...

John P Tokar, Financial Advisor

"The Trustegrity format fosters a friendly, informative environment that...

Jonathan Forstot

I have been a member of Trustegrity for over a year.

Reuven I. Rubinson, CPA, MBA

I enjoy the format of the Trustegrity meetings, specifically the roundtable...

Gina Bongiovi

"I have been a member of many referral/networking organizations; have been...

Debbie Harris

“Trustegrity is an impressive group of professionals and business owners, in...

Richard Galin Attorney
I have been a member of multiple networking groups over the past 10 years and...
Joe Laux

"I joined Trustegrity about 6 months ago.  I really enjoy the meeting format...

Cathy Jones, CPA, CCIM

Are you of the mindset that you see value and like building deep...

Pello Walker

I joined Trustegrity for the high level professionals it attracts, the...

Dana Earhart
I was part of the initial organizing group for the Silicon Valley chapter.
Chet Harmer

"The Power meetings are one of the most effective ways to gain a deeper...

Gary Patrone

"I had been a 2 year member of a widely-focused national networking group...

Paul Andrews

I think our group of individuals are very professional  and passionate about...

Roger E. Unger